by Heather Laude

If you’re looking for a Miami Beach-style shopping experience right here in New Jersey, a short trip to Red Bank to visit CoCo Parì might be in order.

With its first store opened in Deal, N.J., in 1996, CoCo Parì has 15 years of experience in providing an exceptional high-end boutique shopping experience under its belt.  At this boutique, the shopping atmosphere is regarded as something that’s just as important as a great selection of clothing and accessories which means you’ll find comfortable chairs and modern, chic design wherever you look.  Mix that with a huge selection of clothing and accessories and a focus on exceptional customer service - including a team of staff members who act as if they were each customer’s personal shopper – and CoCo Parì clearly succeeds in bringing the VIP vibe and designer labels of South Beach shopping home, and then some.

Featuring designer clothing by Mandalay, HerveLeger, Valentino, Alexander McQueen and footwear by Jimmy Choo, Christian Louboutin, Yves Saint Laurent and many, many, more clothing and accessory designers, it’s easy to find exactly what you’re looking for at CoCo Parì.  From the moment you step inside, a courteous staff member will begin assisting you in finding the quality designer items you crave.  From locating the correct size, helping you select items to create the perfect outfit or getting you a cool glass of water, the service is top-notch.  And that VIP service has garnered attention.  CoCo Parì has been named the “Best Boutique in NJ” and has earned the title of “Best Sales Consultants in New Jersey” by two different area publications.

If you’re thinking that this kind of boutique is something for fashion models and not real women, you’re dead wrong.  The staff doesn’t work on commission which means you’ll get honest opinions from them instead of ploys to get a few more dollars out of your pocketbook.  Variety, in style and price, is also evident.  You can find anything from a $50 designer t-shirt to a $2,000 Valentino dress. And when it comes to sizes, they have a large selection - just don’t be discouraged by what’s on the racks.  Since CoCo Parì carries a multi-million dollar inventory, there isn’t room for everything out on the sales floor.  If you don’t see your size, a staff member will gladly retrieve it for you.

For the latest in fashion and the best deals, be sure to follow Coco Pari on their Facebook page (  Coco Pari connects through their Facebook page to get in touch with their clients, unlike other companies who email blast and call.

CoCo Parì in Red Bank boasts a three-level, 10,000-square-foot store designed to let women enjoy being spoiled as they shop.  Staff members are trained to know what cuts and styles work best for each body type and will make suggestions to help you look your absolute best.  They’d rather you leave the store empty-handed than with an ill-fitting garment or mismatched accessory.  Given that they are drawing customers in from all over – including Staten Island, Philadelphia and New York City – it’s clear that the experience is certainly worth the trip.

CoCo Parì’s flagship store is located at 17 Broad Street in Red Bank.  The original location is at 270 Norwood Avenue (Route 71) in Deal. Learn more at

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