IVANKA TRUMP :: COVER STORY

by Heather Laude

Ivanka Trump: Prepared for Success

A lot of people consider themselves busy, but chances are that your definition of “busy” doesn’t hold a candle to this: being the executive vice president of development and acquisitions at one of the largest private companies in the United States; a jewelry, shoe and fashion designer; an author; a judge on a popular reality show; and to top it all off, a wife and new mother to a baby girl.  For 29 year-old Ivanka Trump, this is everyday life. 

With a to-do list as long as Trump’s, it’s hard to imagine how everything gets done.  She says it comes down to scheduling, punctuality and preparedness.  “Every day is different for me,” Trump said. “My days are often filled with a large volume of meetings – everything from hotel design to building management to jewelry initiatives to new deal development to marketing strategy and often, filming for The Apprentice. I try to stick to a very strict schedule and I am never late – this is something that I learned from my father.”

It’s hard to discuss Ivanka without bringing up her dad - famed real-estate mogul, television personality and author, Donald Trump. Being the executive vice president of development and acquisitions at his company, The Trump Organization, means her dad is also her boss. It undoubtedly leaves her a lot to live up to, but Ivanka says she couldn’t have asked for a better mentor. “I’ve learned a great deal from my father over the years,” she said. “He taught me that hard work never goes out of style.”

Ivanka clearly puts that idea to work in her everyday life, but there are still those who think that she doesn’t deserve to be where she is. She expresses that she simply doesn’t allow that to restrain or paralyze her. Instead, she embraces the responsibility to uphold her father’s high standards and contribute to her family’s business endeavors.

“I’m the first to admit that I capitalize on every asset that’s available to me, but I believe that everyone has unique points and areas of opportunity that they, too, have to identify and capitalize on,” she states. “My upbringing has prepared me for a challenging career that requires ambition, a strong work ethic and determination.”

Currently, Ivanka’s professional goals are to continue to expand the Trump brand globally through real estate and hotel ventures and to grow her personal brand including her fine jewelry, footwear and handbag lines. One of those ventures that she’s particularly focused on now is her jewelry line which she started in 2007.

Ivanka was inspired to become a jewelry designer by her mother’s jewelry collection and her desire to bring a fresh, young design approach to the luxury fine jewelry market.  Her visionary line is called “Rock Tradition” – a modern twist on classic pieces. In the four years since the launch of the brand, Ivanka Trump Fine Jewelry has gone from one store on Madison Avenue in New York City to more than 60 worldwide exclusive retail partnerships in Asia and the Middle East. This year, she’ll be opening boutiques in Beijing and Shanghai.  She says she couldn’t be happier with the success her line has experienced.

“I've always had a passion for jewelry,” Ivanka said. “I wanted to make women of my time feel comfortable buying fine jewelry for themselves.”  To that end, the jewelry collection is what Ivanka describes as heirloom-chic. It’s the youthful reinvention of important legacy pieces that captures a sense of fine workmanship, tradition and elegance. The line features diamonds, black onyx, white quartzite, rock crystal, pearls, yellow gold, white gold and rose gold.  “A timeless colorless palette is chic, yet wearable and never goes out of style,” Ivanka said.

Aside from featuring beautiful pieces, the quick growth of her jewelry brand can also be attributed to Ivanka’s embracing of modern marketing – including the use of Twitter and Facebook.  With more than 1.1 million followers on Twitter alone, she’s got an incredible customer base to start with.

“I tweet multiple times a day. Sometimes it’s more personal like announcing my pregnancy, or discussing new pieces in my jewelry collection,” she said. “Social media is an integral part of what I do to connect with consumers; it is truly an amazing form of direct marketing. You have the ability to interact with your potential customer, and also get to know people who may not be your customers yet.” 

With all of her business success aside, the most important aspect of Ivanka’s life is her new daughter, Arabella Rose. Ivanka and her husband, businessman and newspaper publisher Jared Kushner welcomed Arabella, their first child, on July 17, 2011. 

“She is amazing,” Ivanka said. “Jared and I are incredibly blessed.”  Ivanka’s unbelievable schedule is even busier now that she’s a mother, but that doesn’t change her determination.  “I want to continue to do as much as I can while trying to be flexible and accommodating with Arabella’s needs,” she said. “I wake up every day with a focused, organized plan to meet all my professional, personal and lifestyle goals.”

 

Share on Facebook