PIER VILLAGE :: THE JERSEY SHORE'S DIAMOND IN THE ROUGH

by Lori Chiazzo

The beauty.  The accommodations.  The ease of feeling at home.  Pier Village in Long Branch, New Jersey has it all to allow guests to enjoy the relaxation of a summer retreat infused with the friendly atmosphere of a village community.
 
The $400 million Victorian-inspired mixed-use village that is Pier Village features more than 100,000 square feet of boutique shops and restaurants, a rebuilt boardwalk and refurbished beach, an elegant Beach Club, an outdoor festival plaza which hosts year-round special events, and the best in luxury accommodations.  The family-friendly community is a year-round Jersey destination but things really heat up during the summer season.  Brimming with outdoor chatter and offering the best beach lifestyle, Pier Village is the place to go for a pleasurable retreat.
 
Where to Lounge
You’ll find Le Club Avenue at Pier Village where the sand meets luxury.  An expansive private beach club combining European style and elegance with American energy and service, Le Club provides a stylish setting for those looking to unwind in the summer sun.
 
Evoking a feeling reminiscent of Mediteranian life, a clean, uncluttered beach oasis, offers members the ultimate in private beach amenities.  A beautiful roof-top pool deck provides expansive views of the Atlantic Ocean while full-service cabanas with décor inspired from Morocco, the Mediteranian, Africa and Asia offers members a private escape for their beach-going days.  Plush, oversized day beds and chaise lounge chairs give a relaxing spot for sun lovers to find solace while chatting with friends at the beachfront bar (there’s no bar on the beach.  Servers bring cocktails to members, or they can go to lounge/bar upstairs or have servers bring drinks to them on the rooftop pool deck) and letting the rays soak in.  Even the changing rooms are a sight to be seen, featuring cool marble vanities, smooth pebbled showers, rainfall shower heads and tropical teak wood lockers.  
 
When the sun sets, Le Club’s rooftop deck and pool is transformed into a sequence of sophisticated contemporary indoor-outdoor settings where exotic cocktails, superb cuisine and open-air lounging meet to provide a grown-up playground under the stars.  The emergence of Avenue Nuit nightclub offers patrons an outdoor fireplace, oversized bed seating, VIP tables and attracts world-class DJ’s.  The popular Long Branch destination attracts a trendy crowd looking to unwind near the water of the Jersey Shore. 
 
Where to Shop
With upscale retail locations, Pier Village has something for everyone.  Women looking for trendy wardrobe choices need only to stop by The Bee for elegant and edgy fashion items or Jenna & Molly’s for chic, sophisticated styles for any age.  Aloha Grove has the best in beach-friendly fashion and accessories for men, women and kids and even offers surf lessons for the more thrill seeking beach goers.  To satisfy your summer sweet tooth, Rocky Mountain Chocolate Factory features delectable hand-made chocolate confections that will have you forgetting about your summer diet to indulge in sweet chocolate treats.
 
For a spot to buy up one-of-a-kind home pieces, Candy’s Cottage & Primo Glass is your stop.  Featuring unique coastal home décor, eclectic furniture and hand-blown glass items, you can shop for truly unique, shore-inspired items that everyone will envy.  For a fido-friendly place to shop try Paws & Pose.  Catering to four-legged fashionistas this shop has everything your pet needs for a day on the beach or a night on the town and even offers beach-inspired photo sessions for memorable souvenirs.
 
 
Where to Stay
It’s at Pier Village that visitors will find the Jersey Shore’s only authentic boutique luxury lifestyle hotel, Bunglaow. Where laid-back beach style meets sophisticated modern décor and architecture, Bungalow is the area’s premier oceanfront hotel that’s just steps away from beautiful endless beaches, find dining and ultimate retail boutiques.  Oversized, dog-friendly king bed rooms feature state-of-the-art electronics including flat screen televisions and iPod docking stations and include warm fireplaces, kitchenettes and expansive window walls.  Diverse looks in the 24 spacious guest rooms feature chic furnishing and original works of art and are complimented with unique names such as the Aloha, Pipeline and Kahuna.  With trendy décor, lavish rooms and proximity to the area’s hot spots, it’s no wonder why celebrities like Ashley Tisdale are flocking to the hotel for some serious rest and relaxation.
 
If you want to skip a hotel stay, there are plenty of other fabulous places to live while on your shore getaway.  With over 500 luxury residences just waiting to be inhabited by beach-goers from all over the nation, Pier Village has no shortage of accommodations (these are all rental residences and you have to sign a year lease.  Do you think this sounds like you can get one for the weekend?  Also, most of them are currently rented.  Don’t want to make it sound like)
 
Where to Eat
Offering some of the area’s best cuisine, Pier Village is known for its mouth-watering restaurant choices.  Old-time favorite Stewarts Root Beer offers a fun, 1950’s style dining experience for visitors looking for a blast from the past, while Sirena Ristorante amps up the local bar and restaurant scene with contemporary Italian fare, fresh seafood plates and beautiful ocean views.   The Wine Loft offers wine aficionados an expansive wine and liquor menu, paired with delicious small plate selections and is the perfect choice for a quiet nice out with friends. 
 
Perhaps Pier Village’s most celebrated fine-dining experience, Avenue Restaurant is a modern blend of a classic Parisian brasserie and the luxurious beaches of St. Tropez.  The unity of breathtaking décor and delicious menu options, including favorites like Steak Au Poivre and Yellow Fin Tuna Nicoise, keeps patrons of the 5000-square foot gem coming back week after week.
 
 
 
Whether you’re looking for an ultimate private beach getaway, romantic hotel accommodations or the Shore’s best in shopping and dining, Pier Village in Long Branch has got (delete “got”)  what you need when you need it to keep your summer calendar filled day in and day out.  But, don’t take our word for it, make plans to visit today and see for yourself. 
 
Pier Village, 1 Chelsea Avenue, Long Branch, NJ07740 www.PierVillage.com

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